When Yamaha introduced 4 strokes to the world they used a series of entertaining "Johnny Skeptical" videos to highlight the selling points of the new 4 Stroke lineup. These videos also featured an attractive model named "Bunny" who inspired alot of interest in the videos. [More]

Yamaha Sled Talk

Yamaha Sled Talk is no ordinary blog. It represents a new social lens that manufacturers are beginning to utilize, through which consumers gain a better understanding. The idea could be touted as risky and awkward, but in Yamaha Motor Canada's case, I believe it creates a positive spin for their brand. [More]